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I Tried the Longevity Infusion That Celebrities and Athletes Rave About—Still Skeptical, but I Understand the Allure.

NAD: The Celebrity Wellness Secret for Energy and Longevity

Nicotinamide adenine dinucleotide (NAD) is becoming the latest buzz in wellness circles, adored by celebrities and athletes alike. This vital molecule plays a crucial role in metabolism and energy production but tends to decline in levels as we age, especially from our mid-40s onwards. As NAD levels decrease, our cells struggle to repair and regenerate, prompting interest in NAD-boosting treatments.

Recent advancements in biotechnology have propelled NAD into the mainstream, much like GLP-1 drugs such as Ozempic. Today, NAD+ infusions are marketed as rejuvenating treatments, garnering endorsements from stars like Hailey Bieber, Gwyneth Paltrow, and Kevin Love, who describes it as "a longevity hack to the max." These infusions promise enhanced energy, improved immunity, and even healthier skin.

Providers of these treatments, like Niagen Biosciences, are making NAD infusions more accessible through medical spas. The cost of these sessions ranges from $799 to $1,500, depending on the dosage. During one recent infusion adventure, a writer experienced an initial lack of sensation but reported noticeable boosts in energy and warmth post-treatment.

Research on NAD infusions suggests benefits for muscle recovery, resilience, and potentially better cardiovascular and liver health. However, advisory warnings caution that NAD isn’t suitable for everyone; those with pre-existing conditions should consult a doctor before undergoing treatment.

Though the luxury price tag makes it a status symbol for now, Affordable NAD-boosting options like dietary changes and lifestyle adaptations exist. For those who can’t splurge, regular exercise, balanced nutrition, and sufficient rest can naturally raise your NAD levels. As the wellness community eagerly embraces NAD, many are left wondering if this latest health fad is here to stay.

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