Hope&Glory Wins Strategic Role with Toyota GB PLC
In a significant development, Hope&Glory has been appointed to spearhead strategic planning and creative campaigns for Toyota GB PLC, the UK arm of the world’s largest automobile manufacturer. This partnership will encompass both the Toyota and Lexus brands as the agency aims to enhance their visibility in the UK market.
Securing the role through a competitive pitch, Hope&Glory is set to amplify brand awareness via consumer lifestyle-oriented campaigns. With an exciting year ahead for both brands, the agency plans to attract new and engage existing audiences through innovative ‘passion point’ initiatives, capitalizing on Toyota’s ongoing partnership with the English Cricket Board (ECB) and Lexus’ associations with tennis.
Emma Lane, General Manager of Brand Communications for Toyota, Lexus, and Kinto, expressed confidence in Hope&Glory, stating they impressed the selection panel with their strategic vision and deep understanding of the brands. She noted their creativity and ability to devise campaigns that resonate across diverse audiences and sponsorship platforms.
The account will be led by Hope&Glory’s joint-managing director, Seb Dilleyston, alongside associate director Jess Holmes, reporting to Head of PR & Communications, Charlie Holcomb. Dilleyston remarked, “Toyota is one of the most recognized brands globally. This opportunity enables us to deliver captivating campaigns that will reinforce Toyota’s leadership in the automotive industry.”
Hope&Glory’s collaboration with Toyota and Lexus marks a significant addition to their portfolio, which includes notable partnerships with organizations like The FA, Carlsberg, and Pepsi. As the brands strive to connect more deeply with consumers, the partnership promises to bring innovative marketing strategies to the forefront of the UK’s automotive landscape.
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